Posted on January 23, 2015 at 10:00 AM
The Atlantic recently reproduced a figure showing just how much people like things when they are free. Specifically, they looked at health interventions and show that people are more likely to take up these interventions, or products, when they don’t cost anything.
And certainly, free is better than expensive, but free is also a whole lot better than cheap. There is something special about going from any price to no price: