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Posted on January 13, 2016 at 10:25 AM

I love behavioral science. I love public policy. And I am obsessed with music. So you can see why I think the nudge pictured below may be the coolest thing on the planet! It encourages drivers to drive at an appropriate speed, so they can hear music created by their passage over the road:

Coolest Nudge Ever Musical Road Japan

I have no idea if this works. And of course I’m not sure I’d hear the road over the typical blare of my stereo when I drive. But who cares? This is absolutely brilliant.

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