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Author Archive: Thomas Ramsoy

About Thomas Ramsoy

03/27/2013

Can you use the Emotiv scales for anything?

How should you do a neuromarketing test? I’m increasingly being asked whether the scales from the Emotiv EPOC Affective™ Suite system can be used to assess cognitive and emotional responses in e.g. customers. After all, it would be really appealing if we could use a full box set with responses such as Engagement, Meditation, Frustration and [...]

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03/26/2013

So does neuromarketing work?

I was compelled to reply to a blog post at ESOMAR, as seen here, and would like to share the comment here, with a few additions: Neuromarketing is not a unique and novel application of neuroscience outside it’s domain of origin. Psychology has used neuroscience for decades now, aka neuropsychology, and with great success in [...]

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01/03/2013

Today’s most visually magnetic news stories

What’s catching your eye when you browse the web? On the highly crowded information highway of the Web, any web page only has a few seconds to attract attention. But how do you know what grabs people’s attention? Doing an eye-tracking experiment will be too time-consuming and costly. Testing a new page layout (or more [...]

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01/02/2013

Visual magnetism – what draws you into an image?

In an ever increasingly complex and crowded visual environment, what do we actually pay attention to? As all should know by now, visual attention comes in at least two specific forms: bottom-up and top-down. While top-down attention is typically viewed as volitional, effortful and motivated, bottom-up attention is the term for conditions in which sensory stimuli [...]

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12/10/2012

Political opinions: fast herd or slow ideology?

Sometimes politicians make claims that may seem at odds with the ideological background they represent. Would you agree with your party if they presented a statement that went against their ideological foundation? Put this way, you would probably not, right? But in fact, you’d very likely do so. It’s been known for a while that in [...]

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11/13/2012

Can context affect preference?

While work by people such as Diederik Stapel has been deemed fraudulent, research into the effects of contexts on thinking and behavior has almost come to a halt. There has been much skepticism towards whether there are any effects at all. Could it still be the case that context can affect our emotional responses and judgments [...]

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07/31/2012

Patenting (part of) the brain?

I have recently become aware of the news that a company has patented regional brain responses to “appeal” and “engagement”. Through the scarcity of the material presented, it is really hard to get an idea of what the patent really entails. But from the sound of it, we are suggested that the patent is about [...]

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04/27/2012

BS claims by Chopra, nothing new, but I’m compelled to reply

Deepak Chopra has moved into the domain of the brain… and it should come as no surprise that what he claims is not only laughably erroneous, but also deeply misleading and ignoring the vast amounts of data for the view he so eagerly wants to discard. Why do I even bother? Because I care! I [...]

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03/21/2012

Forgetting mind wandering…?

A recent post at Neuroskeptic discusses whether neuroimaging studies may provide a misleading picture of the brain. The issue is made relevant due to recent studies that demonstrate that for simple tasks, the brains were more or less globally active: Both studies found that pretty much the whole brain “lit up” when people are doing [...]

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03/09/2012

DIY mobile EEG – real-time tracking in the store

OK here goes. A brief time ago we recorded real-time EEG while a person walked and shopped in a grocery store. An abbreviated version of the movie can be seen here. As you can see, besides the large frame showing what the person is oriented towards (although there is no eye-tracking) the smaller right hand [...]

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