How should you do a neuromarketing test? I’m increasingly being asked whether the scales from the Emotiv EPOC Affective™ Suite system can be used to assess cognitive and emotional responses in e.g. customers. After all, it would be really appe…
Blog.
Author Archive: Thomas Ramsoy
03/27/2013
Can you use the Emotiv scales for anything?
03/26/2013
So does neuromarketing work?
I was compelled to reply to a blog post at ESOMAR, as seen here, and would like to share the comment here, with a few additions:
Neuromarketing is not a unique and novel application of neuroscience outside it’s domain of origin. Psychology has used …
01/03/2013
Today’s most visually magnetic news stories
What’s catching your eye when you browse the web? On the highly crowded information highway of the Web, any web page only has a few seconds to attract attention. But how do you know what grabs people’s attention? Doing an eye-tracking exper…
Sample analysis of visual magnetism in an advertisement from Olay. Warmer colours denote more magnetic parts of the image, and are more likely to attract attention.
In an ever increasingly complex and crowded visual environment, what do we actually pay…
Sometimes politicians make claims that may seem at odds with the ideological background they represent. Would you agree with your party if they presented a statement that went against their ideological foundation? Put this way, you would probably not, …
For those of you interested in neuromarketing, neuroeconomics, consumer neuroscience, decision neuroscience (…) look here. TOgether with Hilke Plassmann and Milos Milosavljevic, I have an article in press at the Journal of Consumer Psychology, on…