Vol. 12 No. 2 | February 2012

Vol. 12 No. 2 | February 2012

ISBN: 1536-0075

target articles

Richard Thaler and Cass Sunstein (2008) contend that mandated choice is the most practical nudge for increasing organ donation. We argue that they are wrong, and their mistake results from failing to appreciate how perceptions of meaning can influence people’s responses to nudges. We favor a policy of default to donation that is subject to immediate family veto power, includes options for pe...

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Policymakers, employers, insurance companies, researchers, and health care providers have developed an increasing interest in using principles from behavioral economics and psychology to persuade people to change their health-related behaviors, lifestyles, and habits. In this article, we examine how principles from behavioral economics and psychology are being used to nudge people (the public, pat...

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