Tag: behavioral economics

Blog Posts (37)

February 19, 2015

Healthcare.gov 3.0–Improving the Design of the Obamacare Exchanges

I joined two other, much smarter, colleagues in calling for the use of behavioral economics and decision psychology to improve the design of the websites people use to purchase health insurance in the U.S. That article came out today in … Continue reading

The post Healthcare.gov 3.0–Improving the Design of the Obamacare Exchanges appeared first on PeterUbel.com.

February 17, 2015

When It Comes to Cancer Screening, Are We All Nuts?

In a recent Health Affairs article, David Asch and I wrote about how hard it can be to stop screening aggressively for things like breast and prostate cancer even when the evidence suggests we are doing more harm than good. … Continue reading

The post When It Comes to Cancer Screening, Are We All Nuts? appeared first on PeterUbel.com.

January 23, 2015

The Power of Free

The Atlantic recently reproduced a figure showing just how much people like things when they are free. Specifically, they looked at health interventions and show that people are more likely to take up these interventions, or products, when they don’t … Continue reading
January 21, 2015

What Causes Couch Potatoes To Eat So Many Potato Chips?

Do you eat when you’re bored? So do I. Then again, I eat when I’m not bored, too. So the real question is: do we all eat more when we’re bored than, say, when we’re highly entertained? The answer, according … Continue reading
January 12, 2015

Has The “Nudge” Meme Gotten Out of Control?

A tweet recently came across my feed that captures a problem with the popularity of the nudge meme. The meme took off with the justifiable popularity of Thaler and Sunstein’s eponymous book, in which they promote the idea of influencing … Continue reading
January 9, 2015

Brilliant Nudge to Promote Physical Activity

The stairs to the left of the escalator don’t just look like a piano keyboard, but make musical sounds as people walk on each step. Not convinced this will work? Check out this video, which shows people heading towards the … Continue reading
January 6, 2015

A Picture Putting Risks into Perspective

The National Health Service in the United Kingdom has recently disseminated a wonderful graphic, helping people understand how likely they are to die from scary things, like war and airplane accidents, versus less terrifying but deadlier hazards, such as high … Continue reading
December 17, 2014

How Healthy Food Could Make You Fat

Have you ever eaten a healthy meal, maybe some brown rice and stir-fried veggies, and found yourself ready for another meal just a short while later? Or, more often couldn’t overcome a hankering for a satisfying dessert to top off … Continue reading
December 15, 2014

Is Homo Economicus a Psychopath?

In what academics call neoclassical economics, human beings are largely rational, self-interested decision-makers. This stereotypical human, often referred to as Homo economicus, is a creature of coldly calculated selfishness, dispassionately maximizing its best interests even if that comes at the … Continue reading
December 12, 2014

The Ulysses Strategy

As the University of Chicago economist Richard Thaler tells the story, a group of fellow-graduate students in economics were at his house one night in the late nineteen-seventies, socializing before the dinner hour. Thaler saw how much they were snacking, and … Continue reading

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