Tag: behavioral economics

Blog Posts (3)

April 7, 2014

Calorie Counts on… Stairs? Interesting Nudge

Just came across an interesting way to try to motivate people to exert themselves: post calories-burned-counts on the stairs. Would that work for you?  For me, it would probably make me look down while walking up, only to trip, fall … Continue reading
October 8, 2013

Behavioral Economics and Obesity

In collaboration with several co-authors, including Peggy Liu – a marketing PhD student here at Fuqua – I just published a paper on how behavioral economics can help us think about better ways to combat obesity. Feel free to check it out. And feel ...
October 7, 2013

Why People Choose Boring Careers

Fascinating new research sheds light on why so many people stick with dull jobs over trying something more exciting: They don’t expect to get paid enough to justify going after the more interesting options. Research into “effort aversion“ by Du...