Blog Posts (50)
January 13, 2016
I love behavioral science. I love public policy. And I am obsessed with music. So you can see why I think the nudge pictured below may be the coolest thing on the planet! It encourages drivers to drive at an … Continue reading →
The post Coolest Nudge Ever! appeared first on PeterUbel.com.
January 5, 2016
The MacOS has a new self control app called, straightforwardly, SelfControl. The app has an ominous icon, which looks like a cross between a poker game gone wrong and the warning symbol on a bottle of poisonous chemicals: The app … Continue reading →
The post A Self Control App? appeared first on PeterUbel.com.
December 1, 2015
If I told you there was a new medicine effective in treating a previously untreatable illness, you might be interested. If you have the illness, you might even read up and try to figure out whether the medicine would work … Continue reading →
The post Want Credibility? Use a Chart! appeared first on PeterUbel.com.
October 30, 2015
Here is a game you can’t lose. You flip a fair coin ten times and every time it comes up heads, you get $20. Better yet, I won’t even watch you flip the coin, but instead will trust whatever you … Continue reading →
The post Does the Thought of Money Make Us Dishonest? appeared first on PeterUbel.com.
October 9, 2015
Here is a hilarious effort by Utah Valley State presumably to either keep people from crashing into each other while they text on the stairway, or more likely to show them how stupid it is to be engaging in that … Continue reading →
The post Absolutely Hilarious Nudge! appeared first on PeterUbel.com.
October 7, 2015
Most conservatives agree that Medicaid costs are too high. Most liberals agree that Medicaid patients should receive necessary medical care for free. And both conservatives and liberals agree that we should embrace ways to encourage Medicaid patients to obtain important … Continue reading →
The post Is It Fair to Reward Medicaid Patients for Doing What They’re Supposed to Do? appeared first on PeterUbel.com.
September 14, 2015
Attention all you design and #nudge fans. Here is a graphic from Propublica that attempts to help people choose a physician.
Do you think it works? What would you do to improve it?
The post Would This Picture Help You Shop for a Doctor? appeared first...
June 1, 2015
Every once in a while, I post a picture of an effort to nudge people into better behavior. Sometimes, I post pictures of pretty horrendous nudges. In response to one of those posts, Lydia Ashton sent me this picture, of … Continue reading →
The post More Like a Sludge Than a Nudge appeared first on PeterUbel.com.
April 14, 2015
Heuristics is jargon used by decision psychologists and behavioral economists to refer to cognitive shortcuts we humans take to make judgments and decisions. One of the first heuristics identified as such by Danny Kahneman and Amos Tversky was the anchoring … Continue reading →
The post The Anchoring Heuristic Courtesy of Dilbert appeared first on PeterUbel.com.
April 9, 2015
In the United States, the FDA tried to mandate that cigarette companies put nasty images of the harms of smoking onto cigarette packages, images that would take up at least half of the carton. It looks like that effort has … Continue reading →
The post Incentive to Stop Smoking? appeared first on PeterUbel.com.
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