Blog Posts (44)
September 14, 2015
Attention all you design and #nudge fans. Here is a graphic from Propublica that attempts to help people choose a physician.
Do you think it works? What would you do to improve it?
The post Would This Picture Help You Shop for a Doctor? appeared first...
June 1, 2015
Every once in a while, I post a picture of an effort to nudge people into better behavior. Sometimes, I post pictures of pretty horrendous nudges. In response to one of those posts, Lydia Ashton sent me this picture, of … Continue reading →
The post More Like a Sludge Than a Nudge appeared first on PeterUbel.com.
April 14, 2015
Heuristics is jargon used by decision psychologists and behavioral economists to refer to cognitive shortcuts we humans take to make judgments and decisions. One of the first heuristics identified as such by Danny Kahneman and Amos Tversky was the anchoring … Continue reading →
The post The Anchoring Heuristic Courtesy of Dilbert appeared first on PeterUbel.com.
April 9, 2015
In the United States, the FDA tried to mandate that cigarette companies put nasty images of the harms of smoking onto cigarette packages, images that would take up at least half of the carton. It looks like that effort has … Continue reading →
The post Incentive to Stop Smoking? appeared first on PeterUbel.com.
March 30, 2015
Experts in decision psychology and behavioral economics have conclusively shown that humans, those silly creatures, are not always rational decision makers. They let unconscious forces influence their thinking, and not always for the better. But of course, doctors aren’t human. … Continue reading →
The post The Hidden Psychology of Antibiotic Prescribing appeared first on PeterUbel.com.
March 20, 2015
Last summer, Facebook received terrible press for running experiments on its users, adjusting the proportion of happy and unhappy posts at the top of people’s news feeds to see how that effected their moods. Shortly after that controversy surfaced, OK-Cupid … Continue reading →
The post Here’s Why I’m Guilty Of Experimenting On People appeared first on PeterUbel.com.
March 5, 2015
A quick quiz before we start today’s lesson. What do we call a tree that grows from acorns? What do we call a funny story? What sound does a frog make? What is another word for a cape? What do … Continue reading →
The post Are Patients Harmed When Physicians Explain Things Too Simply? appeared first on PeterUbel.com.
February 19, 2015
I joined two other, much smarter, colleagues in calling for the use of behavioral economics and decision psychology to improve the design of the websites people use to purchase health insurance in the U.S. That article came out today in … Continue reading →
The post Healthcare.gov 3.0–Improving the Design of the Obamacare Exchanges appeared first on PeterUbel.com.
February 17, 2015
In a recent Health Affairs article, David Asch and I wrote about how hard it can be to stop screening aggressively for things like breast and prostate cancer even when the evidence suggests we are doing more harm than good. … Continue reading →
The post When It Comes to Cancer Screening, Are We All Nuts? appeared first on PeterUbel.com.
January 23, 2015
The Atlantic recently reproduced a figure showing just how much people like things when they are free. Specifically, they looked at health interventions and show that people are more likely to take up these interventions, or products, when they don’t … Continue reading →
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