Tag: neuroscience

Blog Posts (39)

March 27, 2013

Can you use the Emotiv scales for anything?

How should you do a neuromarketing test? I’m increasingly being asked whether the scales from the Emotiv EPOC Affective™ Suite system can be used to assess cognitive and emotional responses in e.g. customers. After all, it would be really appealing if we could use a full box set with responses such as Engagement, Meditation, Frustration and [...]
January 2, 2013

Visual magnetism – what draws you into an image?

In an ever increasingly complex and crowded visual environment, what do we actually pay attention to? As all should know by now, visual attention comes in at least two specific forms: bottom-up and top-down. While top-down attention is typically viewed as volitional, effortful and motivated, bottom-up attention is the term for conditions in which sensory stimuli [...]
July 31, 2012

Patenting (part of) the brain?

I have recently become aware of the news that a company has patented regional brain responses to “appeal” and “engagement”. Through the scarcity of the material presented, it is really hard to get an idea of what the patent really entails. But from the sound of it, we are suggested that the patent is about [...]
November 29, 2011

Stirring Neuroscientific Knowledge in the Social Crucible.

In my last blog, I raised the issue of what I referred to as the real questions arising from the nature and implications of neurocentric criteria of normality and diversity, ontological status (e.g.- of embryos, the profoundly brain-damaged, non-human animals, … Continue reading
October 28, 2011

Creative Machines: Tomorrow’s Possibilities, Today’s Responsibilities

The issue that lurks right over the horizon of possibility is whether increasing complexification in generatively encoded “intelligent machines” could instantiate some form of consciousness.  I argue that the most probable answer is “yes”. The system would become auto-referential, and … Continue reading
October 12, 2011

Creative Machines: Self-Made Machines and Machine-Made Selves

Could robotic systems create environments and bodies for themselves? To answer these questions, let’s start with something simple (and most probable), and then open our discussion to include a somewhat more sublime, and more futuristic vision. Let’s also lay down … Continue reading
October 4, 2011

Spare the Tune When Shooting the Piano Player

The blogosphere is buzzing with lots of vitriol for Martin Lindstrom’s piece on the ‘neuroscience’ of loving your iPhone.  To be sure, there’s plenty to spew about, and many of my colleagues in neuroscience, neurotechnology and neuroethics have brought the … Continue reading
September 21, 2011

Creative Machines: On the Cusp of Consciousness?

I recently had the opportunity to chat with Lakshmi Sandhana as she was preparing her article, “Darwin’s Robots” that appeared in last week’s New Scientist. Lakshmi specifically addresses the work of Jeffrey Clune, of the HyperNEAT Project of Cornell University’s … Continue reading
August 18, 2011

Neuroscience as a Social Force: The Baby and the Bathwater

Recently, Adrian Carter discussed the move toward adopting a disease model of addiction. A disease model can be useful in that it often substantiates and compels search(es) for prevention, cure, or at least some form of effective management. Of course, … Continue reading
August 9, 2011

Icarus’ Folly: On the Need to Steward Neuroscientific Information…”Out of the Lab and into the Public Sphere”

The employment of basic neuroscientific research (what are known in government parlance as “6.1 Level” studies) in translational development (so-called “6.2 Level” work) and test and evaluation applications (“6.3 Level” uses) is not always a straightforward sequence of events.  There … Continue reading