Tag: neuroscience
Blog Posts (37)
March 27, 2013
Can you use the Emotiv scales for anything?
How should you do a neuromarketing test? I’m increasingly being asked whether the scales from the Emotiv EPOC Affective™ Suite system can be used to assess cognitive and emotional responses in e.g. customers. After all, it would be really appe...January 2, 2013
Visual magnetism – what draws you into an image?
Sample analysis of visual magnetism in an advertisement from Olay. Warmer colours denote more magnetic parts of the image, and are more likely to attract attention. In an ever increasingly complex and crowded visual environment, what do we actually pay...November 29, 2011
Stirring Neuroscientific Knowledge in the Social Crucible.
In my last blog, I raised the issue of what I referred to as the real questions arising from the nature and implications of neurocentric criteria of normality and diversity, ontological status (e.g.- of embryos, the profoundly brain-damaged, non-human ...October 28, 2011
Creative Machines: Tomorrow’s Possibilities, Today’s Responsibilities
The issue that lurks right over the horizon of possibility is whether increasing complexification in generatively encoded “intelligent machines” could instantiate some form of consciousness. I argue that the most probable answer is “yesR...October 12, 2011
Creative Machines: Self-Made Machines and Machine-Made Selves
Could robotic systems create environments and bodies for themselves? To answer these questions, let’s start with something simple (and most probable), and then open our discussion to include a somewhat more sublime, and more futuristic vision. Le...October 4, 2011
Spare the Tune When Shooting the Piano Player
The blogosphere is buzzing with lots of vitriol for Martin Lindstrom’s piece on the ‘neuroscience’ of loving your iPhone. To be sure, there’s plenty to spew about, and many of my colleagues in neuroscience, neurotechnology and neuroethics hav...September 21, 2011
Creative Machines: On the Cusp of Consciousness?
I recently had the opportunity to chat with Lakshmi Sandhana as she was preparing her article, “Darwin’s Robots” that appeared in last week’s New Scientist. Lakshmi specifically addresses the work of Jeffrey Clune, of the HyperNEAT Project of C...August 9, 2011
Icarus’ Folly: On the Need to Steward Neuroscientific Information…”Out of the Lab and into the Public Sphere”
The employment of basic neuroscientific research (what are known in government parlance as “6.1 Level” studies) in translational development (so-called “6.2 Level” work) and test and evaluation applications (“6.3 Level” uses) is not always ...August 31, 2010
Want to Feel Morally Superior? Use Purell.
We have all heard the adage “cleanliness is godliness”, but according to a new study reported in Wired, cleanliness also translates into moral superiority.…
May 8, 2010
AJOB Neuroscience Issues 1 and 2 Available Online NOW!
Now under the editorship of Paul Root Wolpe, Director of the Emory Center for Ethics, AJOB Neuroscience has rapidly and excitingly launched the first two issues of its first volume, now available online via Informaworld.…